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To Houzz or Not to Houzz

October 20, 2019

To Houzz or not to Houzz, has been the question circulating for the past year or so. Let’s discuss it.

For those who don’t know, Houzz is a website and online community that focuses on home improvement, decorating, landscaping, etc. Husband and wife, Adi Tatarko and Alon Cohen, started the company in 2009 out of Palo Alto, CA. 

Since its launch in 2009, Houzz has attracted more than 40 million monthly users who can find inspiration, shop for furniture, or search through the profiles of roughly 1.5 million professionals offering everything from interior design to pest control services. 

Houzz Facts

  • Worth $4 billion
  • 1.5 Million Experts Listed
  • Raised $400 million in venture capital funding last year
  • $30 million purchase of IvyMark, a business management platform for the interior design community, which it acquired in February
  • 25 million unique monthly visitors 
  • 11 million photos
  • 10 million products
  • 60 professional categories on Houzz

The company, now worth over four billion dollars, has about 200,000 interior designers who have uploaded millions of images from their portfolios that are shared in their “ideabooks.”

Designers first started having issues with Houzz when the platform started tagging their project photos with links to buy the merchandise. The products weren’t necessarily the exact product, but were “lower-priced and inferior,” according to the petition that started in response to the change. 

Houzz founder, Alon Cohen, reaffirmed the platform’s commitment to the trade. “We hear you on the tags that are displayed on photos. As a result, we’re making a change in the way photos are displayed and hiding the tags whenever a designer’s photos are displayed to homeowners in their local area. We hope that this, in addition to our partnership with Ivy, will help demonstrate our commitment to the needs of the trade,” he said in a statement.

So should you list your business in the Houzz directory?

Houzz frustrations aside, the platform still rules the home décor market and should still be leveraged to promote your business!

What we suggest: 

  • Maintain a strong online profile with good ratings and reputations.
  • Use Houzz as a directory listing.
  • Don’t spend money on the platform.
  • Direct people to your business’s website.
  • Use Houzz as a tool with new clients.
  • Inspire potential clients!

Use Houzz as a directory listing. If you get contacted through Houzz for a project, we recommend that you send them your website for further information. 

We do not suggest deleting your account. We recommend that you continue maintaining your Houzz account, and instead use the platform as an opportunity to redirect potential clients to your business website. If you take your profile off of Houzz, the platform essentially posts a notice on your profile that says you are no longer active which has connotations that your business is closed. It’s one thing to have that message posted there, but all of the images you uploaded to the ideabooks all over the site remain linked to that profile message.

Furthermore, Houzz is not only a great platform for designers to display their portfolio and network their services, but it’s also a wonderful starting point for your clients.

Many design clients may have a certain look that they know they love, but they don’t know how to properly describe it. Similar to Pinterest, Houzz offers up a wonderful tool for design clients to gather their most favorable designs and relay that style to their designer. 

 

Should you use the Houzz site builder?

Houzz offers a free website-building tool called “Site Designer”. The site will be published with a houzz.com subdomain or with a custom URL purchased through a domain-registration service. 

Although the tool is simple to use for beginners, business owners who are looking for a serious internet presence should invest in a custom-built site that reflects their brand. Houzz’s site builder offers a basic, non-SEO friendly website that does not offer any customization ability. We do not recommend using the Houzz site builder. 

 

Final Thoughts

Houzz is a great opportunity for businesses in the home décor market to list their business and showcase their portfolio. At Click & Co, we recommend maintaining a strong profile that acts as a directory listing that inspires potential clients to visit your (non-Houzz) beautifully branded business website.

Interested in taking the leap from Houzz to a custom website? Set up a complimentary consultation today. 

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Baxter Design Group (BDG)has a portfolio as inspir Baxter Design Group (BDG)has a portfolio as inspired and diverse as the life experience of the award-winning founder and principal, Debbie Baxter. Debbie grew up in barren West Texas in a mid-century modern home, but spent as much time as she could in her grandparents’ classical, European styled one. As a young woman, she began post-graduate studies in Interior Design after an undergraduate degree from the University of Texas in Austin. Living abroad in Latin America and Europe, she had the opportunity to further her design education and point of view.  Her family eventually settled in San Antonio, where she and her team create award-winning designs⁠ today.⁠
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#austindesigner #hillcountrydesigner #sanantoniodesigner #dallasdesigndistrict #webdesign #branddesign #interiordesign #smallbusiness #entrepreneur #creativepreneur #ohwowyes #calledtobecreative #makers #austintx #austininteriordesign  #luxury #designmarket #branddesign #logodesign #webdesign #branddesign #branding #wordpress #interiordesignersofinstagram
We hope you've all had an opportunity to see the n We hope you've all had an opportunity to see the new launch for @debbiebaxterdesign - if you haven't head over and tell us what you think!⁠
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#austindesigner #hillcountrydesigner #sanantoniodesigner #dallasdesigndistrict #webdesign #branddesign #interiordesign #smallbusiness #entrepreneur #creativepreneur #ohwowyes #calledtobecreative #makers #austintx #austininteriordesign  #luxury #designmarket #branddesign #logodesign #webdesign #branddesign #branding #wordpress #interiordesignersofinstagram
Head over to the new digital home for @baxterdesig Head over to the new digital home for @baxterdesigngroup to see an award-winning interior design portfolio!⁠
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#austindesigner #hillcountrydesigner #sanantoniodesigner #dallasdesigndistrict #webdesign #branddesign #interiordesign #smallbusiness #entrepreneur #creativepreneur #ohwowyes #calledtobecreative #makers #austintx #austininteriordesign  #luxury #designmarket #branddesign #logodesign #webdesign #branddesign #branding #wordpress #interiordesignersofinstagram
We have been anxiously awaiting the day that we co We have been anxiously awaiting the day that we could share the website launch of the award-winning designer, Debbie Baxter of Baxter Design Group. ⁠
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Debbie, owner of Baxter Design Group, came to us in search of an online experience to house her unparalleled portfolio. ⁠
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The Baxter Design Group takes pride in finding the right solutions for creating rooms that become beautiful homes.⁠
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#austindesigner #hillcountrydesigner #sanantoniodesigner #dallasdesigndistrict #webdesign #branddesign #interiordesign #smallbusiness #entrepreneur #creativepreneur #ohwowyes #calledtobecreative #makers #austintx #austininteriordesign  #luxury #designmarket #branddesign #logodesign #webdesign #branddesign #branding #wordpress #interiordesignersofinstagramW
⁠ For more than 35 years Debbie Baxter has been ⁠
For more than 35 years Debbie Baxter has been designing homes that are more than a place to lay your head… they are designed for kids & dogs, celebrations, and career-building. Each beautiful space is the breeding ground for a life well-lived.⁠
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This week, we are anxiously awaiting a big announcement - stay tuned!⁠
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#austindesigner #hillcountrydesigner #sanantoniodesigner #dallasdesigndistrict #webdesign #branddesign #interiordesign #smallbusiness #entrepreneur #creativepreneur #ohwowyes #calledtobecreative #makers #austintx #austininteriordesign  #luxury #designmarket #branddesign #logodesign #webdesign #branddesign #branding #wordpress #interiordesignersofinstagram
Celebrating exciting collaborations officially in Celebrating exciting collaborations officially in the works!

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